Trend-Based Reel — “Oh, Boy”
Concept:
-Leveraged a trending audio clip from Sabrina Carpenter's "Manchild" ("Oh, boy")
-Commonly paired with hot takes or controversial captions
-Adapted the format to fit the floral niche
Execution:
-Flipped the trend by using a customer-inspired caption ("What kind of flowers do you sell?")
-Synced floral clips to the beat, showcasing the shop's range of bouquets and arrangements
-Balanced humor + brand storytelling
Outcome:
-Achieved 1.1K views--more than double our average (500), highlighting the effectiveness of trend-based content
-Contributed to a diversified content mix and reinforced Twiggs' brand voice as modern, playful, and culture-savvy
Event Promo Reel - Sip & Stem
Concept:
-Promote Twiggs' first-ever Sip & Stem workshop: a floral design event with two sessions
-Generate excitement and encourage sign-ups through an engaging, scripted reel
-Highlight the unique value of the event--learning floral arranging from experts while enjoying a relaxed social atmosphere
Execution:
-Wrote and performed a short script to introduce the event in a casual, personable tone
-Paired narration with clips of past arrangements and relevant visuals to illustrate the workshop experience
-Edited with attention to pacing and flow, ensuring the reel was both informative and visually dynamic
Outcome:
-Reel reached 1.4K views (nearly triple our average of ~500 views per reel)
-Promotion contributed to both sessions selling out in advance
-Expanded reach beyond Sacramento, drawing attendees from both Modesto and Fairfield
-Demonstrated ability to combine scripting, on-camera performance, and editing for polished promo content
-Strengthened Twiggs' brand identity as a community-focused, experience-driven business
Event Recap Reel — Sip & Stem
Concept:
-Showcase Sip & Stem after both sessions sold out, highlighting the event's success
-Capture the energy, creativity, and community of attendees designing their own bouquets
-Extend the event's impact beyond in-person guests, keeping momentum alive for future workshops
Execution:
-Filmed across both sessions, focusing on participants crafting their own bouquets, interacting, and enjoying the social atmosphere
-Edited into a fast-paced, visually cohesive recap reel for Instagram using CapCut
-Balanced people-focused clips with close-ups of finished arrangements to tell a full event story
Outcome:
-Reel reached 1.6K views, tripling the average reach of ~500 views per reel
-Garnered 30 likes and 6 comments, reinforcing strong community engagement
-Reinforced Twiggs’ position as a floral experience brand, not just a shop
-Provided lasting content to promote future Sip & Stem events and build anticipation for similar offerings