Promotional Reel — Exclusive Floral Shears
Concept:
-Created a conversational, POV-style reel to promote Flora Fresh-exclusive floral shears
-Used misdirection to hook viewers, initially presenting a new ranunculus variety as the focus before revealing the shears
Execution:
-Opened with a casual employee interaction before shifting attention from the ranunculus to the shears
-Highlighted multiple color options through an unexpected product reveal
-Blended humor and product promotion to make the reel feel organic rather than ad-driven
Outcome:
-Garnered 6k views while simultaneously promoting Flora Fresh's exclusive shears and new ranunculus
-All 200 units of the exclusive shears sold out within 2 weeks of the product announcement
-Demonstrated how engaging, social-first promotional content can support both product awareness and sales
Trend-Based Reel — “Oh, Boy”
Concept:
-Leveraged a trending audio clip from Sabrina Carpenter's "Manchild" ("Oh, boy")
-Commonly paired with hot takes or controversial captions
-Adapted the format to fit the floral niche
Execution:
-Flipped the trend by using a customer-inspired caption ("What kind of flowers do you sell?")
-Synced floral clips to the beat, showcasing the shop's range of bouquets and arrangements
-Balanced humor + brand storytelling
Outcome:
-Achieved 1.1K views--more than double our average (500), highlighting the effectiveness of trend-based content
-Contributed to a diversified content mix and reinforced Twiggs' brand voice as modern, playful, and culture-savvy
Event Recap Reel — Sip & Stem
Concept:
-Showcase Sip & Stem after both sessions sold out, highlighting the event's success
-Capture the energy, creativity, and community of attendees designing their own bouquets
-Extend the event's impact beyond in-person guests, keeping momentum alive for future workshops
Execution:
-Filmed across both sessions, focusing on participants crafting their own bouquets, interacting, and enjoying the social atmosphere
-Edited into a fast-paced, visually cohesive recap reel for Instagram using CapCut
-Balanced people-focused clips with close-ups of finished arrangements to tell a full event story
Outcome:
-Reel reached 1.6K views, tripling the average reach of ~500 views per reel
-Garnered 30 likes and 6 comments, reinforcing strong community engagement
-Reinforced Twiggs’ position as a floral experience brand, not just a shop
-Provided lasting content to promote future Sip & Stem events and build anticipation for similar offerings